Tech startup Nothing has officially spun off its budget sub-brand CMF into a fully independent entity, with India set to become its global headquarters. The company also announced a $100 million investment plan, aimed at boosting manufacturing, R&D, and job creation in the country.
CMF Becomes Independent
CMF, earlier operating under the Nothing brand, will now function as a standalone company. With its headquarters in India, the brand aims to deliver affordable consumer technology products while establishing India as its central hub for innovation and exports.
Partnership With Optiemus
To strengthen local manufacturing and supply chain capabilities, Nothing has entered a joint venture with Optiemus Infracom, one of India’s leading electronics manufacturers. The collaboration will help CMF scale production and reduce import dependence.
$100 Million Investment & 1,800 Jobs
Over the next three years, CMF plans to invest over $100 million in India. This move will also generate 1,800 new jobs across manufacturing, research, and operations, further aligning with the government’s “Make in India” vision.
Focus on Affordable Tech
CMF will continue to cater to the budget and mid-range segment, including smartphones and wearables priced under $200. Meanwhile, the Nothing brand will sharpen its focus on premium, AI-driven devices, creating a clearer distinction between the two.
Why India Matters
- India’s $100–$200 smartphone segment accounts for nearly half of all shipments.
- Nothing has already recorded 85% year-on-year growth in India.
- Government incentives and the growing local talent pool make India a prime hub for tech manufacturing.
By anchoring CMF in India, Nothing aims to design, manufacture, and export from the country to global markets.
What This Means for Consumers
Indian consumers can expect:
- Faster launches of budget-friendly devices.
- More competitive pricing.
- Products designed to suit local needs and preferences.
Globally, CMF’s growth could position India as a key player in consumer tech innovation.
FAQs
1. Why did Nothing spin off CMF?
To separate its premium product line (Nothing) from its budget offerings (CMF), giving both brands a clearer identity.
2. Where will CMF’s headquarters be located?
CMF’s global HQ will be based in India.
3. How much is Nothing investing in India?
Over $100 million in the next three years.
4. How many jobs will this create?
The investment is expected to generate around 1,800 jobs in India.
5. What type of products will CMF focus on?
Affordable smartphones, wearables, and accessories in the sub-$200 price segment.
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