Samsung is going to launch two new smart phones in this month and price of these phones will be under Rs. 15000. Phone will compete in mid-range mobile’s mobile market segment. Samsung have 49 % share in Indian mobile market. Samsung is providing the local language interface option like Hindi, Punjabi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi and Gujarati to attract the non-English speaking client.
Vineet Taneja, Country Head of Samsung Mobile said that Samsung will launch two new phones with option of nine local languages, phone will be priced between Rs 5000- Rs 15000. According to Mr. Taneja Company is focusing at mid-range phone market and will offer the option of dual SIM in handsets. He said that in the coming days you’ll see more and more dual SIM phones. Mr. Taneja said that it is big challenge to reduce the size of handsets without reducing its screen size.
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